How to Choose the Best Social Media Channels for Your Business
How to choose the right social media platforms for your small business
Guide to choosing a social media platform for business
Social Media for Business: A Marketer's Guide
Article on Tips on choosing the right Social Media for your business (part 1) I've discussed about what are the things – things that must be considered before choosing social media and you should know clearly the target market, where your audience get together and the final result to be achieved. If it's been reflected clearly it will be easier to explain the next thing.
I will divide the business into 2 groups, B2B and B2C. What is a B2B and B2C? If you want to know more detail perhaps you could find another disumber information such as Wikipedia. B2B is a term in the business world when an intercompany transaction in order to meet the needs of other companies, while B2C or known as Business-to-Consumer is a transaction involving the company with the end consumer.
Then what to do with social media? the business group's relationship with social media more to the target market of your business and its use in social media. If you play in B2B group then I suggest to use some social media as follows:
LinkedIn is a social media which has a community of professionals, so the information – the information provided any professional nature related to the world of business or employment. You can use social media to build relationships with people who may be potentially as clients or even your business partner.
Social media this one can help communicate the business that you do to Your target market like what you do and what are its benefits to them in the form of a video. Already many companies – companies that use video to introduce their businesses or showing an excess of products belonging to convince their target market that the product or service being offered are indeed provide tremendous benefits.
Twitter can be used to interact directly with Your target market or used as a means to know the trend is going, so you can customize it with the campaign that you want to do. With Twitter, you can find out what is being talked about by the user concerning the product or your company, even you can know people – people who might need your product. Take advantage of best possible features that exist on social media and believe that you will get a lot of valuable information.
Social media on this one is very nice for you to use in building a relationship with a client or business partner from abroad. If your business has a target market of global social media then this one is perfect for you to use, however if Your target market is still in the country, it seemed less suited to use google plus because of the user community in the country has not been too much.
Social media that I have mentioned above are some of the social media that are quite popular, there are still many other social media that you can use for Your business needs.
If you are ready to use the social media, then you must be willing to
invest some of your time to analyze the trends, behaviour, and of course
to update information about your business.
For those of you who play in the areas of B2C, there are some social media I can recommend are:
Social media was founded by Mark Zuckerberg is indeed the most phenomenal presence, facebook changed the behavior of the world to communicate and connect with each other. The presence of social media started from the desire of Mark for mutual linking between students at Harvard University. Then mid-haul involves up to the rest of the world and ultimately utilized by a person or organization to promote their products or business. In Indonesia alone, Facebook is widely used as a means of buying and selling goods or services. If Your target market is the end user, then social media can be a good vehicle for promoting your business, let alone Indonesia is one of the largest users of Facebook so it is very appropriate for those who target the domestic market.
Same as B2B, twitter can You use to interact with your customers or serve as a tool to help customer service. A lot of things that can be done by twitter, live how do you maximize the functionality of this social media only. The discussion about the use of Twitter in depth will I Peel on the article further, please just wait.
Social media is more suitable when you want to hold a meeting, event, seminar, etc. Social media is quite popular in Indonesia, so if you want to collect customers or business partners who have the same interests, then social media it can be one of the alternatives (other than Facebook).
I will not discuss all possible social media that exists today, since the amount was already too much. I only discuss some social media which is quite popular and familiar in Indonesia, so when you find other social media, please shared in the comments section.
1 Comments so far
Nice Tips
Very useful for beginners like me
EmoticonEmoticon