"Your Brand is a magnet that attracts consumers to your product or service", said Ken Carbone from Manhattan design and branding firm Carbone Smolan Agency. Here are five interesting branding rules:
1. Understand the value of Your brand identity design.
"Make it a priority and find money to be invested immediately," said the co-founder of the agency Leslie Smolan. "So many people have a business idea, ask their cousin to design the logo and said, ' this is my brand. ' This is a mistake. Your brand is more important than your own products. "
2. Identify yourself.
"Start with your company's identity," says Smolan. "What is the character shown your brand at its simplest form? You should determine the core of your philosophy. "
3. consider Your brand character since the beginning.
"Aether Apparel come to us before they start product development," Carbone recalls. " They had the idea to create clothes that are very technical which is used for outdoor sports, but with a high quality design. Because they understand the spirit of enterprise and its value to potential customers, we are able to help them build the brand since its inception, including a strategy and message before the first product to come from the production line. This brand is now very successful. "
4. choose your design partners carefully.
"Chemistry is crucial," says Smolan. "Sometimes a small businessman does not get the attention they need, so make sure you are working with someone who cares about you and your business, and who really understand you."
5. Keep true to yourself.
"The brand is evolving. Apple has changed a bit, but those changes are always planned and maintained for decades with good ", says Carbone. "You must ensure that the principle of the company's basic principle – and your beliefs intact, and changed only when there is a change of culture in the community and" taste "from customers. Authenticity is the key of every successful brand. "
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